STUDIO PILATES

Studio Pilates started its first studio in 2001 and since then has grown to over 80 studios, with over 40 more at pre-opening stages, across Australia, New Zealand, China, US and the UK. The Ice Cream Factory has been a key part in differentiating Studio Pilates from other studios by automating the workout process through video across all their studios. By creating over 200 individual exercises in multiple languages, we worked closely with the Studio Pilates team to craft over 40 carefully curated classes.

We have also serviced their video needs through socials, web, franchise opportunities, app development and education services across the years across Australia and The United States.

FRANCHISEE PROMO

The Ice Cream Factory was tasked with creating videos for Studio Pilates’ franchising space to educate and market franchisee opportunities to the public.

“Ani played an essential role in the complete modernisation of our digital class workouts that play internationally around the world - a product that would not have been possible to launch without Ani. Ani's professionalism, time management, quality of work and genuine personality made every experience positive and thoroughly enjoyable. An incredible talent!

— Natalie Dwyer, Training Standards Officer and Course Facilitator

FRANCHISEE OWNER ROSA MCARTNEY

Franchisee Rosa McCartney launched her new business, Studio Pilates Albany Creek, earlier this year. The opening was such a success that she surprised even herself, and smashed two Studio Pilates world records in the process.

We were tasted to sit down with Rosa to talk about her business journey, and to create a story behind her success.

“It's been 7 wonderful years working on various projects with Ani and Studio Pilates couldn't ask for anyone better to work alongside and produce the content we love. Ani has such a positive, professional and easy going vibe that makes each and every video shoot an absolute joy.”

— Zoe Dyson, Studio Pilates International Education

PILATES INSTRUCTOR TRAINING

Little snippets of some external facing YouTube pre rolls we created.

We have worked with many video editors and content creators over the years and Ani is the best of the best. His easy going and positive attitude makes everyone on set feel relaxed, which produces content which is more dynamic and natural.

Ani is a fantastic storyteller and is able to take the client's vision and make it a reality, creating a highly professional and polished product which stands out to consumers.

I can't recommend Ani enough!

— Jessica Spencer, Special Projects Manager